High admired two cricket events, IPL (Indian Premier League) season 4 and ICC Cricket World Cup 2011 are on doorstep to hit on the field, but before that, both events are on field for ads' battle. Advertisers cunfuse to invest for which events because it is not possible for any advertiser to invest on both cricket events.
The World Cup 2011 will kick off on 19 February 2011 and after just five days of world cup final the IPL season 4 will begin on April 8. In the World cup, total 49 matches will be played and in IPL 4 first time total 10 teams will play total 74 matches. The combined advertising funds of ICC World Cup and IPL may be Rs. 1,500 to 1700 crore.
The industry experts expected that IPL may possibly assemble big fraction than World cup. According to Television Audience Measurement (TAM), the average match ratings of the previous editions of the IPL were twice of the World Cup. IPL has already dealt with 11 sponsors; on other side World Cup has eight sponsors. It seems that the IPL has stronger viewership than World Cup. The president of Multi Screen Media (MSM), Rohit Gupta said, "From the total corpus of IPL and World Cup advertising expenditure, the IPL should definitely bag 60-65%." He also stated, "Ad rates for the IPL touch Rs 5.5 lakh per ten seconds, which is 20-25% higher than previous editions. Spots have been virtually sold off by now, despite the World Cup happening first. IPL's popularity is evident from the fact that its average match [...]
Thanks, Admin, lookyp.com@gmail.com
The industry experts expected that IPL may possibly assemble big fraction than World cup. According to Television Audience Measurement (TAM), the average match ratings of the previous editions of the IPL were twice of the World Cup. IPL has already dealt with 11 sponsors; on other side World Cup has eight sponsors. It seems that the IPL has stronger viewership than World Cup. The president of Multi Screen Media (MSM), Rohit Gupta said, "From the total corpus of IPL and World Cup advertising expenditure, the IPL should definitely bag 60-65%." He also stated, "Ad rates for the IPL touch Rs 5.5 lakh per ten seconds, which is 20-25% higher than previous editions. Spots have been virtually sold off by now, despite the World Cup happening first. IPL's popularity is evident from the fact that its average match [...]
Thanks, Admin, lookyp.com@gmail.com
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