How to Sell Your Vehicle For Sale By Owner with a Sure-Fire Attention Getter
Lots of people sell vehicles of all shapes, sizes and specs. To move your sales ad to the top of the interest list, you need an attention getter…something that sets your ad apart from the rest. The overpriced “typo” gets attention even when potential buyers KNOW that price can’t be real. Curiosity just adds another motivation to call about a vehicle of interest anyway. Using this method, at best, you get a lot of attention and inquiry about your ad and sell your vehicle. At worst, you get to answer a burning question for your callers and make them feel good for knowing the answer.
Difficulty: Moderately Challenging
Instructions
1. Step 1
Post an ad for your vehicle and pitch your attention getter. In this ad, add three zeros to your selling price. For example, if you plan to sell the vehicle for $6,000, list the price at $6,000,000.
2. Step 2
Gauge your potential buyer. When the phone rings or you get an email inquiry, it will either be from someone genuinely interested in the vehicle or someone simply curious about the price. Gauge which caller this is by initial questions and by reactions as you pitch your vehicle.
3. Step 3
Answer and sales pitch. Address the attention getter by providing an answer to the outrageous price, and use the initial interest to offer your sales pitch on the vehicle.
Answer the phone or email and explain that the price was a typo and explain the true price. (This addresses the attention getter and curiosity.)
Then immediately move on to explain just why this vehicle is so special. Sing the vehicle’s praises (truthfully). The buyer will check your statements when he sees the vehicle/tests it.
4. Step 4
Follow up with an offer of action. After your pitch, offer to meet the potential buyer, and let him see the vehicle.
(The buyer could come to your home, but that could be an issue. Too, agreeing to meet elsewhere socially pressures the potential buyer to show up and show up on time.)
Good meeting spots may include a WalMart parking lot or other store with a large parking lot and security cameras, your mechanic’s shop, or a mall. Being in an area where faces will be seen, noted and possibly caught on camera prevents a lot of shady situations.
5. Step 5
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