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Richard Branson's attempt at capitalising on the massive popularity of the iPad, and its potential to re-invent the magazine genre, kicks off with the launch of the Virgin produced Project into the App Store.
- First Look: Branson's Virgin iPad Project Frustrates With Complexity - paidContent
- Richard Branson's Project iPad magazine teased in video, rumored launch Tuesday - L.A. Times Tech Blog
- Richard Branson's iPad App: $2.99, Instructions Included. You'll Need Them. - MediaMemo