- Ajit Solanki/Associated Press
- Shaadi.com survey offers snapshots of what Indians are looking for in a partner.
Matchmaking Web site Shaadi.com is out with its annual survey of its members' matrimonial attitudes. The data offers some fascinating–and, in some cases unexpected–snapshots of what Indians are looking for in a partner, from skin color to education to likeable in-laws.
The report is based on a survey of about 150,000 people who are using the site in 300 Indian towns and cities as well as other countries including the U.S., U.K., Canada and Australia. The goal, the company says, is to "try and understand the psyche of an average marriage hopeful and the way matchmaking trends are changing and evolving."
Shaadi.com says it took pains to use a sample that has religious, socio-economic and gender diversity, but even so, we should note that people using a matchmaking Web site–or even using the Internet at all–are obviously not representative of all Indians. So take that into consideration.
- One of the more interesting findings is that 54% of women prefer living in a "joint family" after marriage–alongside parents and siblings–whereas only 21% want to be in a "nuclear set-up." The survey analysis provided by the company suggests that this is because couples in which both partners work want a support system around them. In 2004, only 40% of women wanted to live in a joint family.
- What if all hell [...]
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