From Lee Hawkins on the WSJ’s Speakeasy blog:
The head of the South Asia-focused entertainment production and distribution company that is helping pop star Lady Gaga promote her brand in India says that the singer hasn't yet reached her potential in South Asia.
“She's not massive in our market yet. I'm talking about India," said Anjula Acharia-Bath, co-founder and CEO of Desi Hits!, a New York City-based company. "She has resonance in the market. Would I say she's huge? No."
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But a visit this year, as part of an overall strategy to cultivate the South Asian market, could change that.
"She's planning a trip to India this year. She'll probably be doing a bunch of TV and possibly some performances," [...]
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