Actor Salman Khan's NGO, Being Human, will have exclusive stores and shop-in-shops selling a range of merchandise from February, starting with a signature clothing line. Deals are in place for stores abroad, and a national roll out is on the agenda, according to Ms Kim Saldanha, Vice-President – Marketing, Customer Centria, the agency mandated to build the brand "Being Human."
The launch of stores will be accompanied by the official Web site beinghumanonline.com exclusively selling the merchandise. Currently, T-shirts under the label are sold through bookmyshow.com, and watches through another partner via beinghumanwatches.com.
Offline, T-shirts are currently sold through Cotton World outlets, but that will cease once the Being Human stores are in business. Since December 2010, Cotton World has sold around 65,000 Being Human T-shirts. Rotomac has launched a "Being Human" line of pens, ranging between Rs 20 and Rs 120. A collection of accessories is to be launched under the label after the stores are operational.
Speaking to Business Line, Ms Saldanha said, "Being Human is a lifestyle brand – unlike other NGOs, the pitch here is not to ask for donations, but a part of each purchase goes to a worthy cause supporting the underprivileged. Right now, it [...]
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The launch of stores will be accompanied by the official Web site beinghumanonline.com exclusively selling the merchandise. Currently, T-shirts under the label are sold through bookmyshow.com, and watches through another partner via beinghumanwatches.com.
Offline, T-shirts are currently sold through Cotton World outlets, but that will cease once the Being Human stores are in business. Since December 2010, Cotton World has sold around 65,000 Being Human T-shirts. Rotomac has launched a "Being Human" line of pens, ranging between Rs 20 and Rs 120. A collection of accessories is to be launched under the label after the stores are operational.
Speaking to Business Line, Ms Saldanha said, "Being Human is a lifestyle brand – unlike other NGOs, the pitch here is not to ask for donations, but a part of each purchase goes to a worthy cause supporting the underprivileged. Right now, it [...]
Submit your suggestion / comments / complaints / Takedown request on lookyp.com@gmail.com
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